Tuesday, June 15, 2010
Thursday, May 13, 2010
Thursday, May 6, 2010
A dip in the "global warming"
The climate, you know, is not the best. The continuous rise in temperature are causing the frightening phenomenon of the melting of glaciers leading to higher sea levels.
To try to stem this tragic situation, was born global warming solutions, an awareness project sponsored by HSBC, one of the largest banking groups in the world.
The promotion of the portal (and the HSBC group) occurred through an action of ambient amazing!
The agency is Ogilvy & Mather in Mumbai, India.
Tuesday, March 30, 2010
Ariel lasting fragrance
To promote Downy, the new formula with which Ariel ensures a fresh and lasting fragrance of laundry, the agency Saatchi & Saatchi in Dubai has created a surprising action of ambient within some supermarkets.
Monday, March 22, 2010
Swedish Post - Forever Young
Forever Young from Ourwork on Vimeo.
Swedish Post invited 72 years old actor Bo Brudin to demonstrate that anyone can engage on e-commerce and that the Swedish Post delivers the purchases. The actor, who had never used a computer before, was invited to reconstruct a bedroom he had in the seventies, only with items bought online. He narrated his search on a blog, with videos, photos and text.
Fitness First - Burn calories!
Fitness First gymns made a partnership with their closest restaurants to communicate, in uncommon way using their receipts, the calories just eaten. This information came also with a 1 day voucher to visit the german gymns.
No charge - Ambient Media
Is not the first case of advertising, exploiting what is deposited on cars, which is dust, snow or rain-style red Sidney. To write on the dusty windshield is a "fashion" that has no boundaries, so the meter of Dubai has taken advantage of the many abandoned cars to leave some messages:
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